writing good copy for the web
filed under: content | writingThe following lists are useful links and resources we have collected and revised over the years. Some are very business orientated, others discussing techniques for creating good online content.
useful reading:
- Writing Content that Works for a Living
- Effective Web Site Copy
- The Construction of Instruction
- Spelling mistakes online ‘cost millions’
- How to Spot and Avoid Web Copy that Kills Websites
- oblique marketing strategies, Matthew Stibbe
- readability score – a tool which checks texts against studied formulae
(see links for more detailed info of scoring)
recommended reading
Via Relly Annett-Baker, content strategist and writer.
books
- Letting Go Of The Words – Ginny Redish
- The Elements of Style – Strunk Jr and White
- Blogging for Creatives – Robin Houghton
- Bird by Bird – Anne Lamott
- Clout – Colleen Jones
articles
- Tone and Voice , Kate Kiefer
- Orbital content, Cameron Koczon
- Making time to write, Anne Lamott
- Procrastination and more, Scott Young
- (podcast) Neil Gaiman talks writing on The Nerdist.
resources
- Neil Gaiman’s Commencement speech for the University of the Arts, 2012
- UK based residential writing foundation. Courses for fiction and non-fiction writing
- Copyblogger’s The Writer Files archives
- The Atlantic’s By Heart series, talking to writers about writing
- An ode to doing better.
Handbook by mstibbe
30 Days to Better Business Writing by mstibbe on Scribd